Description
Meet Gentle Touch Baby Shampoo, made with our Pure Amino-Cleanse & Condition Technology. Baby hair is finer and more fragile than ours, and a baby's scalp is still building its barrier. Harsh shampoos strip it, and silicone-heavy ones coat it. Ours does neither.
Derma-Clera® calms scalp redness and helps clear cradle cap flakes. Pro-Vitamin B5 absorbs deep into each strand to build strength and hold moisture. A plant-derived guar conditioner smooths the cuticle so knots slide out without tugging or tears. It is gentle enough for newborn fine hair and effective enough for toddler curls.
Why Choose Our Baby Shampoo?
2-in-1 Cleanse & Condition
Coconut amino-acid cleansers wash gently while guar and Pro-Vitamin B5 condition, so there's no separate conditioner and no silicone build-up.
Clears Cradle Cap
Derma-Clera® reduces cradle cap flaking and redness by 46% in 14 days and calms scalp redness within 9 minutes.
Strengthens Fragile Hair
Pro-Vitamin B5 penetrates the hair fibre, making strands 6.4% stronger and 7.1% more hydrated from the inside.
Tear-Free, Stay-Put Lather
A non-drip foam clings to hair and keeps soapy water out of your baby's eyes.
pH Balanced
Formulated within the natural infant acid mantle range (~5.5). You can check it yourself with the strips in the box.
Soft, tangle-free hair, with no tears at bath time.
Clinical Results
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46% reduction in cradle cap flaking and redness in 14 days
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Scalp barrier proteins restored from 58% to 88%
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Flaking markers reduced from 160% to 145%
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Scalp redness calmed within 9 minutes; shampoo-induced redness reduced from ~275 to ~210
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Ammonia-triggered irritation signal IL-8 reduced from 170% to 145%
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97% skin recovery in 48 hours, ahead of Centella asiatica at 85%
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+6.4% hair tensile strength and +7.1% internal hair moisture
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More than 15% less combing friction
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Rinses clean 20–30% faster, using less bath water
Results are based on ingredient-level studies at the concentrations used in this formula.
