Our story

Made by family, for family

Gentle, honest baby care — every ingredient named, every claim you can check.

Because trust isn't asking you to believe us.It's giving you enough to check.

Our promise

Skip the mission statement.

You didn't come here for our vision. You came to decide whether this is worth putting on your baby.

So here's what matters.

Most brands tell you what's not inside. We tell you what is, why it's there, and how much.

  1. Every ingredient named.
  2. Every amount published.
  3. Every active explained.

Our promise

What we believe should be easy to prove.

Science in the formula. Transparency in the label. Results in the evidence.

  • 01

    Science-backed

    Every formula starts with a named, studied ingredient - never a guess dressed up as "natural."

  • 02

    Transparency

    Every active, its supplier, and its country of origin - disclosed, not hidden behind "proprietary blends."

  • 03

    Result-driven

    Every claim is tied to a real study or a batch-verified test - built to actually work, not just sound good.

  • Thoughtfully formulated
  • Gentle & safe for baby's skin
  • No unnecessary additives
  • Made with purpose

Zero compromise, always.

Nothing goes into a Gentle Touch bottle that we wouldn't explain, name and stand behind.

At Gentle Touch, we create every formula around one simple belief: delicate skin deserves thoughtful care. From the ingredients we choose to the way we formulate, every decision is made with your baby's skin in mind.

  • Thoughtful ingredients
  • Carefully formulated
  • Safe & gentle for baby's skin
  • Made with purpose

No unnecessary complexity, no shortcuts — just considered care for every little touch.

Our story

The two of us

  • Dignesh Virani

    Founder - Formulation, ingredients and everything on the label

    I'm not a parent. I'm the uncle who was asked to buy a safe baby product - and couldn't give a straight answer.

    At NPCI, every decision had to be justified. But when I looked at baby bottles at home, almost nothing did.

    I left NPCI in December 2024 to build something I'd be comfortable giving the little ones in our family - and explain, ingredient by ingredient, why it was there.

  • Ar. Riya Beladiya

    Co-founder — How Gentle Touch looks everywhere you meet it

    I'm an architect - an unusual route into baby skincare, until you think about what architects actually design for: how people use things.

    Baby products are used one-handed, in bad light, when you're exhausted. So I focus on bottles, packaging, and everything you see from us online - asking one question: is it genuinely easier to use, or just easier to photograph?

Our story so far

The Gentle Touch journey

From one honest question at home to a brand trusted by families across India.

  1. 01Before 2024

    The question

    Our founder, Dignesh Virani, got asked a simple question by his family: "What should we buy for the baby?" The lack of honest answers became the reason Gentle Touch exists.

  2. 02December 2024

    The leap

    Dignesh left his lead role on NPCI's RuPay team, bringing years of manufacturing operations and payment systems experience, and one belief: trust is built through process.

  3. 03June 2025

    Tested, then trusted

    After testing every formulation on the little ones in our own family, Gentle Touch went live from Gujarat.

    6 monthsof family testing

  4. 04September 2025

    India's first baby skincare trial kit

    Many brands offered trial kits for perfumes, but none did for baby skincare, so we did.

    4core essentials

    • Massage Oil
    • Wash & Shampoo
    • Lotion
    • Rash Cream
  5. 05April 2026

    10,000 families

    We crossed our first 10,000 customers.

    10,000+happy families

  6. 06May 2026 · Mother's Day

    Proof in every box

    We became India's first brand to ship a pH testing kit inside every box, so parents can check the claim for themselves.

    • #CheckKaropH
  7. 07June 2026

    Across India

    Gentle Touch is now available nationwide, and will soon be on Blinkit, FirstCry and Tata 1mg.

    • Amazon
    • Myntra
    • Flipkart
  8. 08October 2026 & beyond

    Growing into one gentle home

    From bath and massage to rash care and roll-ons, plus our Newborn Complete Care Kit. Next, we're building for every stage, from pregnancy to childhood.

    11products & counting

Explore our products

The Gentle Touch difference

Why parents switch to us

  • Proof in every box

    Two free pH strips so you can test our claims - and any other product.

  • Matched to baby's pH

    Every formula is balanced at pH 5.5 to protect the natural skin barrier.

  • Tear-free bath time

    Mild, gentle cleansers that won't sting little eyes.

  • Paediatrician recommended

    Recommended by paediatricians across Gujarat.

  • Clean ingredients

    No sulphates, parabens, phthalates or PEGs. Ever.

  • Safe from day one

    Gentle enough for newborns, effective as they grow.

Not sure where to start?

Tell us your baby's age and skin type - we'll suggest a simple routine.

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